: Industry News

State of the Industry: Adoption of Precision Ag Grows as Farm Sizes Grow

Since the first auto-steer tractor was introduced in the 1990s, precision agriculture has only gained traction amongst farmers for its cost and time savings benefits—and it’s a trend that’s not likely to slow down anytime soon. Farms are growing in size, according to a 2018 USDA Economic Research Service (ERS) report, which found that in […]

More Power. Same Price. Farmer Pro Has Two New Features!

After launching Trimble Ag Software two years ago, we have paid close attention to customer feedback. As today’s farms continue to grow in size and complexity, Trimble’s engineering and product development teams are working hard to continually enhance our software solution to add more value. That’s why we’re excited to announce two new features that […]

Tech Innovators Shaping the Future of Precision Agriculture

The notion that precision agriculture is angling to be the next darling in the tech solution space was only validated by the 900+ ag leaders and innovators present at the World Agri-Tech Innovation Summit in San Francisco. With bright new startups from around the world vying for their chance to disrupt one of the most mature and established industries in our economy, there was a sense that continued change and progress is absolutely in our future.

Introducing Advisor Prime: Trimble Ag Software for Service Providers

As any crop advisor or independent agronomist knows, all farms are unique just as each farmer client has their own specific goals, expectations and working styles. A good service provider understands these unique needs and provides a service that not only meets them, but often exceeds them. However, a successful service provider must be able […]

Reaching for Higher Yields with the Ultimate Yield Management Institute

An ag retailer in southern Saskatchewan has established the Ultimate Yield Management Institute as a way of test-driving the performance of agricultural inputs so farmers can see the results. “The reason we started is that there’s a lot of frustration from customers who have nutrition questions and there’s just not a lot of good nutrition […]

Precision Ag Adoption on the Rise

Recently released research results out of the agricultural economics department at the University of Nebraska-Lincoln has found that adoption rates among farmers of precision ag technologies is stronger than ever. “With the availability of GPS and other technologies, growers can track yields, steer and control equipment, monitor field conditions and manage inputs at precise levels […]