: Guidance and Steering

Plug and Play with ISOBUS: What it is and how it can Help Your Operation

If you’ve invested in or researched precision technology, you’ve likely heard of ISOBUS. But what is it? Also referred to as ISO, it is the industry-standard communication protocol for ag equipment manufacturers that allows computers, vehicles and implements — regardless of their brand — to “talk” to each other. It’s what makes “plug and play” possible […]

Trimble’s Precision-IQ Steps Forward for Today’s Farmers

Precision ag keeps getting smarter. From hardware that can track and provide insights into your in-field processes to software that can help turn data into actionable information for year-over-year improvements, the modern farm looks much different than our parents’ farms. We released Precision-IQ with three main goals: Make upgrades and the adoption of new precision […]

8 Technology Tune-up Tips for an Efficient, Accurate Harvest

With the end of the season fast approaching, you’re probably monitoring your crops and the weather for the ideal time to get into the field and begin harvesting. While you likely know the importance of conducting a thorough inspection of your equipment before you get the combine rolling, you should also ensure your precision technology […]

What Is Precision Ag?

Precision agriculture (PA) can be an intimidating topic of discussion. High-tech terms like drones, robots, sensors, geo-mapping and big data come up when discussing precision ag. Not only are those concepts misunderstood and complex, they all come with price tags—often large ones. All this complexity and expense has led to the relatively slow adoption of […]

Time to renegotiate land rents? Might want to read this first…

There is no shortage of experts recommending new strategies on how farmers can negotiate a good deal on land rental. I’d like to offer a more specific approach, tailored to growers who may be dealing with retired landlords or out-of-state heirs who are managing the land. In most cases of land rental negotiation, flex rents […]

Compliance is Coming: Be Prepared

Precision ag professionals such as Daniel Hedgecock, who runs a new Vantage dealership in North Carolina, is working hard to help growers scale their data so the system can quickly disseminate reports that will be increasingly required for compliance agencies. This means proper naming of fields, proper record keeping and proper input tracking all the way down […]